Objectives: The objective of this work package is to develop new and extend existing digital technologies to understand science communication with social media, and to support journalists to communicate science accurately and effectively.
JECT.AI – digital support tool for science journalism
QUEST research has resulted in the development of new digital INQUEST capabilities to support journalists writing about stories with scientific content. These capabilities include automated discovery of new scientific and news information from less common sources, different science audience personas for disengaged segments of the public, and interactive science communication metaphors to use in storytelling. These INQUEST features have now been integrated into a software product called JECT.AI – a new tool for journalists and editors. Read more about the tool here.
The videos below discuss the development of JECT.AI and give a brief tour of its features.
For more detail about JECT.AI’s science journalism features, these how-to videos are available on YouTube:
- How to use the JECT.AI features – to better understand audiences and their preoccupations
- How to use the JECT.AI science quality indicators – a guide to effective science writing
- How to use the JECT.AI intelligence card – to discover new and diverse voices and perspectives
- How to use the JECT.AI science communication metaphor features
Good practices for science communication on social media
There is no shortage of tips and hints on how to use social media. What separates the QUEST social media recommendations from the others is that our resource was created in close collaboration with social media professionals communicating about science. They also tested the guidelines in practice, with positive results.
Our analysis of over two million social media posts across seven countries revealed patterns that science communicators can use to build up stronger user engagement on social networks.
Building on the three pillars of quality science communication – trustworthiness and scientific rigour; presentation and style; connection with the society – our guidelines offer a wide range of tips and recommendations for science communication professionals to strengthen their social media presence.
Read more about our recommendations in this blog post. You can download the full recommendations below.
Handbook: Academic Writing for Museum Communicators
The QUEST Academic Writing Handbook for Museum Communicators takes an innovative approach to enhancing science communication in museums by addressing the skill of academic writing from the perspective of museum professionals. It is the result of an exploration into how to set up an academic writing group in a science museum or science centre. While taking part in a co-creative design process, a team of professional science communicators were assisted in developing their writing skills and directly involved in assessing the practicalities of establishing and sustaining a writing group.