Objectives: Provide Key Performance Indicators (KPIs) for measuring and assessing quality of science communication in general and in journalism, social media and museums, and guidelines to support better science communication.
12 Quality Indicators for Science Communication: Guide for Science Communicators
To develop a framework for assessing quality in science communication, QUEST held six workshops in five European countries, each bringing together a range of science communication stakeholders – researchers, journalists, science communication professionals, and members of the public. Collectively, the participants mapped what they consider quality in science communication, and we distilled the result into 12 quality indicators.
Our three-minute visual presentation of the quality indicators (see the video below) was voted in the top 10 visual presentations at the PCST conference 2020+1.
You can read more about the quality indicators here, and download the booklet “12 Quality Indicators for Science Communication: Guide for Science Communicators” below. The booklet is available in English, Italian and Estonian.