The QUEST social media recommendations were created in close collaboration with social media professionals communicating about science. They also tested the guidelines in practice, with positive results.
Our analysis of over two million social media posts across seven countries revealed patterns that science communicators can use to build up stronger user engagement on social networks. Building on the three pillars of quality science communication – trustworthiness and scientific rigour; presentation and style; connection with the society – our guidelines offer a wide range of tips and recommendations for science communication professionals to strengthen their social media presence.
Read more about our recommendations in this blog post. You can download the full recommendations below.