What QUEST is
QUEST defines, measures and supports quality in science communication. The project will develop tools and guidelines for improving effectiveness in dialogue between science and wider publics.
How QUEST works
We are a team of experts, scholars and media professionals across Europe who have come together to investigate current issues in science communication. We will develop tools, recommendations and guidelines for communicators and practitioners working in the fields of journalism, social media, and museums.
We believe there is a particular urgency to cultivate quality and effectiveness in the highly contested areas of vaccines, global warming, and artificial intelligence.
During the pandemic scientists and health professionals have had a crucial role in supporting public understanding of vaccine development and safety. How can communication on vaccines be delivered effectively? (more…)
Since the beginning of the pandemic, the German newspaper has seen its digital subscriptions grow by over 60%. A major factor behind this increase is the publisher’s long-term commitment to quality science reporting. (more…)
Effective collaboration between scientists and the media is critical in shaping the public’s understanding and ability to act on climate change. This episode of our podcast discusses the main challenges, and possible solutions, that arise when scientists and journalists work together. (more…)
Media coverage of AI tends to be binary: either it is a revolutionary opportunity to change the world for the better, or a dystopian tool that will end privacy as we know it. This episode of our podcast explores how science communicators could portray AI in a more balanced way. (more…)